Many parents want to be cool and relatable to their kids and don’t see the harm in letting them have a drink. But the truth is, teens need a parent, not a mate. This pitch-winning idea subverts the usual excuses that kids use to reason with their parents to encourage parents to say no.

Agency: MullenLowe Sydney
CW: Molly Cathcart
CW: Melita Masters
AD: Bianca Galan-Dwyer
ECD: Richard Berney
Director: Jess Bluck