The Q8 is Audi unleashed. It has more style, more substance and more tech than any model before it. For its Sydney launch, we enlisted the help of Richard Roxburgh (you may remember him from such films as Moulin Rouge, or Van Helsing), to bring to life the story of a driver who is so enamoured with his Audi Q8 that he loses himself in his drive.

Audi liked the TVC and Richard Reviews so much, they used them globally.

Topical OOH placements

Press: BandT, Campaign Brief, LBB

Agency: MullenLowe Sydney
CW: Molly Cathcart
AD: Jason AhTow
CD: Sean Larkin & Adam Whitehead
ECD: Gary McCreadie
Director: Damon Cameron