Body-positive Australian lingerie brand Bras N Thing’s was coming stateside. To announce their arrival, we flipped campaign imagery to celebrate their Aussie heritage and embraced their cheeky tone of voice with bold, playful headlines introducing them to LA.

We even started a bit of playful banter with their main competitor, Victoria’s Secret, to encourage women to change where and how they buy their knickers.

Agency: Happylucky
CW: Molly Cathcart
Designer: Katja Gantz
ACD: George Mollas
ECD: Ben Hennes